Sustainability - Product Initiatives (Promote Environmentally Conscious Design)
The Meiden Group is promoting development of environmentally conscious products that reduce our impact on the environment.
Any time we develop a new product, we evaluate it for energy and resource conservation, recyclability, environmental safety, and more, based on our Product Environmental Assessment Standard. If a product meets those standards, we certify it as a Meidensha Green Product.
To create products that are even more environmentally conscious and contribute to the decarbonization of society, we have also introduced and begun operating a system of “super green products,” which are even better than green products.
For the evaluation item “consideration of lifecycle,” we calculate CO2 emissions according to a life cycle assessment (LCA), and we encourage environmentally conscious design in order to reduce CO2 emissions.
The Meiden Group conducts an assessment of the environmental impact of a product throughout its life cycle, from procurement of components through to disposal, in accordance with our Guidelines for Environmental Action. We use the LCA method to quantify the environmental impact of products and services, which helps us to improve environmental performance at the design and development stage and to conduct product explanations to customers and PR, etc.